"Power" Article MashUp

"POWER" Article MashUp

Coca-Cola: The Power Of A Brand   by Bob Zurn

http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217

'Facebook's Power should worry us all'   by Julian Lee

http://www.smh.com.au/opinion/society-and-culture/facebooks-power-should-worry-us-all-20111009-1lfu0.html

Take-Two Interactive Has a Sweet Quarter   by Ron Keith, published May 26 2011.
http://technorati.com/entertainment/gaming/article/take-two-interactive-has-a-sweet/

There are few images as recognizable throughout the world as the 'Coca-Cola' brand, 'Facebook,' and 'Take Two Interactive Inc.' The Images have travelled to the furthest reaches of the globe, transcending national borders and cultural barriers to reach almost everyone on earth. Travel the globe and you will probably encounter 'Coca-Cola' on a clock or a sign, if not on the drink itself. Facebook — with its ambition to be the "identity platform" — are extending to every corner of the internet. Take Two Interactive continues to prove its products and its business thrive in spite of a bleak employment outlook and a downward trend in household income. If Facebook was a government agency, its power would be as undisputed as it would be frightening. For a single organisation to know as much as it does about the habits, interests and behaviour of 10 million Australians is unsettling.   Take- Two Interactive's Net revenue for 2011 was $1.14 billion, up 49% from the previous year. Take -Two enters the next fiscal year from a position of power. Marketers today look to the Coca-Cola brand as a model of marketing power. By 1960 the number of countries with Coke bottling plants had doubled. Facebook's power continues to grow, and the hyperbolic pace at which technology moves is no match for the law, a concern for people waiting for the government  to step in. Today Coke remains a powerful brand. An icon in brand marketing and American history. The success of the Coca-Cola brand has made it the dominance of American entrepreneurialism in the twentieth century and beyond.